RJ Brideson Blind Spots. How to uncover and attract the fastest emerging economy
by arroy05 ·
Краткий анонс книги RJ Brideson Blind Spots. How to uncover and attract the fastest emerging economy. This book shows you exactly how to tap into the modern female market and reap its numerous financial benefits before your competitors do. This powerful market has remained untapped, ignored and underserved despite the fact it is more economically powerful than India and China together – twice over and continues to rise. Brideson will show you how to: Single out a competitive advantage in a volatile, slow-growth market. Womens impact on the bottom line is becoming undeniable but the grey areas around gender hold us back. Change is moving glacially thanks to tokenistic brand efforts and homogenous, risk-averse corporate reasoning. Bridge the gap between gender nuance and commercial gain. Are you ready for the next global economic disruption? Written by Australias definitive marketing-to-women authority and gender intelligence expert Bec Brideson, this book provides a practical framework for future-focused businesses who are done debating gender, and ready for profit and action. In the search for advantage, CEOS look to technology for disruption yet they consistently neglect the market providing innovation and better profitability to the status quo. Women: they drive the majority of our purchases, theyre outpacing men in graduate education and they routinely make or break brands by voting with their swelling wallets. Blind Spots provides the framework and critical shift in perspective for making it in the new economy of women. If youre ready to take the sort of bold, decisive action that cements market leaders and visionaries; this book is for you. Leverage authentic insights into a long-term, loyal relationship. Blind Spots outlines the way forward for companies who want to get early-mover advantage on this new $28 trillion economy.
Людмила Петрушевская Королева Лир
Мальчик с пальчик
Людмила Феррис Слишком большой соблазн